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Hhs.diva-portal.org popular pages to visit
urn:nbn:se:hhs:diva-1955 : Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of
Modig, Erik
2012 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]
Today advertisers face the challenge of securing advertising effectiveness by producing adverti...
urn:nbn:se:hhs:diva-1953 : What if advertising creativity matters to everyone? : comparing the impact of consumers' versus
urn:nbn:se:hhs:diva-1953 : What if advertising creativity matters to everyone? : comparing the impact of consumers' versus practitioners' perceptions of divergence, relevance, craftsmanship, and humor