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Buyer Persona I Buyer Research I Buyer Insights I Customer Research I B2B Market...
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Tonyzambito.com popular pages to visit
Buyer Persona: Understand B2B Buyer Behavior
- Kevin Hooper, Hewlett-Packard Company
"The insights we received helped us to identify an even more promising alternative buyer persona as well as new market potential we had not seen before ."
- A...
About - Tony Zambito
In 2001, Tony Zambito innovated the concept of BUYER PERSONA. A new way of understanding buyers that radically changed how businesses, marketing, and sales
Resources from Tony Zambito
In the spirit of sharing, I offer these without registration. Please do connect with me if I can be of any help in how to use the tools and models freely offered here. Schedule a free 30 minute Sk...