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Marketing Interactions - Ardath Albee | Digital Relevance for B2B Marketers
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Marketing Interactions - Ardath Albee | Digital Relevance for B2B Marketers
Ardath Albee | Digital Relevance for B2B Marketers
Blog - Marketing Interactions
Marketing Interactions
Let’s face it. B2B buyers are self-focused. There's a gap between what buyers want and what B2B marketing content is giving them. There’s a reason that WIIFM has become an eval...
Buyer Personas - Marketing Interactions
buyer personas are composite sketches of a segment of your target market that inform the creation of content strategy that will turn prospects into buyers